One shopping trip, one competition – and in the end a Microlino: the Coop Dreamland Roadshow brought micromobility directly to the people.
Over 28 weeks, the Dreamland Roadshow toured 14 shopping centers across Switzerland, transforming them into experience worlds for families, explorers and mobility enthusiasts. For us, one thing was clear: this is exactly where urban electric mobility belongs — right in real everyday life.
As the main partner of the roadshow, we were able not only to present our products, but above all to enable real encounters with the Microlino — to see, touch and test drive.
A grand prize that changes everyday life
The highlight of the roadshow was the main competition: across all locations, a Microlino worth CHF 25,000 was raffled off. Many visitors participated — and now the winner has been announced.
Congratulations to Antonia Albert! She entered the competition at Coop Rhy Markt Feuerthalen and was able to personally receive her Microlino there last week.
Her reaction at the handover made us especially happy:
“I never thought a simple shopping trip could turn into such a big win. The Microlino fits perfectly into my daily life. I’m incredibly excited!”
These are exactly the moments why we love such activations: lots of joy, strong community — and a vehicle that is not only won, but truly used in everyday life.
Mobility to experience — not just to look at
The Coop Dreamland Roadshow was deliberately designed as an interactive experience. Visitors could discover and try micromobility on site. At most locations, guests had the opportunity to test drive the Microlino and receive personal advice from our team.
The focus included:
– Live Microlino test drives
– Personal consultations on site
– Competitions with attractive prizes per location
– Direct exchange around urban electric mobility
This turned a regular shopping center visit into a true mobility experience.
Micromobility for the next generation
Alongside the Microlino, the Micro kids world was also part of the roadshow. In the branded experience zone, young visitors could gain their first mobility experiences in a playful way — including with the Mini Microlino and the Air Hopper 2.
Play, movement and balance were at the center. Because micromobility doesn’t start on the road — it starts with the very first ride.
Strong partnership, strong impact
The collaboration with Coop within the Dreamland Roadshow showed how effective experience-driven retail formats can be: high visibility, real product interaction and emotional winning moments.
For us, the roadshow was an ideal platform to bring the Microlino directly to people — right where everyday life happens.
Congratulations again to Antonia — and we wish her many electric kilometers in her Microlino.