Glaciers are the reservoirs of our lives – and they are under threat.
Together with GlaciersAlive, we turn knowledge into real impact: For every vehicle sold in a glacier region, we donate 1% of the vehicle’s value to protect these unique ecosystems.
Starting from May 2026, 1% of the value of every vehicle sold in the relevant regions will be donated to the project. The initiative covers the entire Swiss glacier region, from the Bernese Oberland across the cantons of Uri, Valais, Graubünden, and Ticino. Swiss glaciers are a symbol of the country, and with this initiative, we aim to actively contribute to their protection.
Which regions are included
GlaciersAlive is committed to a world where protecting melting glaciers is not only the responsibility of science and politics, but a shared effort. People should collaborate across generations, disciplines, and regions – driven by knowledge, responsibility, and collective solutions.
Learn more
Make your commitment visible and join us in taking a stand for glacier protection. We look forward to hearing from you and are happy to explore possible implementations together.
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