Visie

Urban mobility reimagined

How much car do you really need?

For 95% of your daily trips, the Microlino is enough – sustainable, compact, urban

The Problem

Cars are oversized for 95% of our daily trips – too big, too resource-intensive, and not built for the city.

Our Solution

The Microlino is compact, sustainable, and reduced to the essentials – with up to 60% less resource consumption and maximum driving fun.

Our Goal

We want to redefine urban mobility and show that a car doesn’t have to be bigger to deliver freedom and joy

Quality & Innovation

Microlino stands for outstanding manufacturing quality and more than 50 mobility innovations – from compact solutions to the development of the Microlino itself.

Sustainability & Efficiency

The Microlino minimizes environmental impact and energy consumption – requiring up to 60% less material and energy in production and use compared to conventional electric cars.

Openness & Fairness

As part of the Micro Group, Microlino embraces values such as innovation, modernity, openness, sustainability, and fairness – supported by transparent ESG initiatives and social engagement.

Family Values

Microlino is a true family project: founded by Wim Ouboter, inventor of the Micro Scooter, together with his sons Merlin and Oliver. This close collaboration still shapes the brand today – decisions are not made by anonymous corporations, but by a family that stands behind its products. That is why Microlino is not only about technology, but also about trust, passion, and the ambition to create sustainable mobility for generations to come.

Onze visie

Better urban lifestyle

Gemiddeld wordt een auto door slechts 1,2 mensen gebruikt en legt hij slechts 35 kilometer per dag af. Dat betekent dat gewone auto's te groot zijn voor 95% van hun gebruik. Klinkt stom, toch? De Microlino werd ontworpen als de ideale auto voor elke dag, of het nu gaat om woon-werkverkeer, een vriendenbezoek of boodschappen.

Ons traject

Hoe het allemaal begon

Wim Ouboter en zijn twee zonen, Oliver en Merlin, stoorden zich aan de over-engineering van auto's en wilden daar graag iets aan doen. Klik hieronder voor het volledige verhaal over de bouw van hun eerste prototypes in China, de 500 reserveringen die ze in slechts twee dagen tijd ontvingen, en de hectische planning tot aan de productiestart.

Lees het volledige verhaal

Ons Mark

Heruitvinder van de step

In 1999 vond Wim Ouboter de eerste moderne step uit, de kick scooter, ontworpen als een praktische en milieuvriendelijke micromobiliteitsoplossing. Het succes liet niet op zich wachten: in het eerste jaar verkocht zijn onderneming 80.000 steps per dag. Intussen is Micro Mobility Systems in tachtig landen actief en lanceert het elk jaar vijf tot zeven nieuwe producten.

Klik hier voor meer informatie.

Since 2016

Award-winning mobility that needs less.

Microlino shows that urban mobility does not need to become bigger, heavier or more complex. Since its first presentation, it has been recognised by leading design, mobility and brand institutions for its resource-efficient approach, distinctive design and fresh perspective on the city.

Switzerland’s Boldest Brand 2026

Microlino was named Switzerland’s boldest brand in a study of more than 600 brands.

Automobile Awards – Trophée Mobilians de la Mobilité Décarbonée

French award for innovative, decarbonised mobility.

Design Preis Schweiz 2025 – Product Design

Recognised for a resource-efficient, durable and human-centred approach to urban mobility.

BEST IN CLASS Award 2025 – Best Electric Light Vehicle

Named best electric light vehicle for efficiency, sustainability, comfort and quality.

Car of the Year 2021

Recognised for combining sustainable urban mobility with distinctive retro design.

GOOD DESIGN Award 2021 – Transportation

Awarded for outstanding transportation design.

Fast Company’s Most Innovative Companies – No. 5 in Europe

Micro ranked fifth among Europe’s most innovative companies; Microlino was highlighted as an innovation.

Focus Open International Design Award – Special Mention

Special Mention in the Mobility category for its compact urban vehicle concept.

Best of Mobility Award 2019 – 3rd Place

Third place in the “Electric Car Start-ups” category at the IAA in Frankfurt.

Red Dot Award: Product Design 2019

Awarded for an environmentally conscious mobility concept with a modern retro character.

Automotive Brand Contest – Future Mobility Concept

Recognised for distinctive design and resource-efficient construction.