Zurich, sunshine, pounding basslines – and suddenly, in the middle of the Street Parade crowd, something completely different rolled through: two compact Microlinos in collaboration with Baloise, official partner of the Street Parade 2025. Among dancefloors, flags, and dazzling outfits, our little electric cars made their way to the front – and quickly became the parade’s unexpected stars.
A performance that stood out
Where towering trucks and thundering speakers usually dominate, this time it was the Microlino turning heads. Small, electric, and agile, they carved their way straight through the crowd – accompanied by inflatable Baloise tubes floating above the masses, bouncing to the beat of the music. The effect? Phones shot into the air, smiling faces turned toward us, and countless festivalgoers stopped to capture the spectacle.
Our visibility at the parade was thanks to a strong partnership: Baloise, as the official Street Parade 2025 partner, brought its brand presence right into the heart of the festival – from banners to co-branded vehicles. Together with Microlino, this created a moment that left a lasting impression.
Mobility that sparks emotion
The Street Parade stands for freedom, joy of life, and community – the very values the Microlino was built to embody. Not a bulky car, but a vehicle that slips effortlessly through the city, taking up minimal space while offering maximum style.
And as the bass echoed across Lake Zurich, one thing became clear: the Microlino is more than just a car – it’s a statement. For a city on the move. For people ready to try something new. For a future that feels fun.
An unforgettable moment
For us, the Street Parade 2025 was more than just an event. It was proof that sustainable mobility belongs right in the middle of life – not tucked away in showrooms, but where people celebrate, dance, and enjoy their city. And that’s exactly where we want to be with Microlino: at the very heart of urban culture.
