A New Brand for Borusan Otomotiv: Redefining Micromobility with Microlino

07. pro 2023

We’re incredibly excited to share that Microlino is now officially available in Türkiye! This marks a major milestone in our international expansion – and brings us one step closer to our vision of a more sustainable, joyful, and space-efficient urban mobility.

To bring Microlino to Turkish streets, we’ve teamed up with a strong and experienced partner: Borusan Otomotiv. Their premium positioning and long-standing commitment to innovation and sustainability make them the ideal match for our mission.


A New Market, the Same Vision
Every city deserves better mobility. That’s why we’re so happy to now offer Microlino to Turkish customers looking for a stylish and sustainable alternative to traditional cars. Whether it’s the Microlino Lite or the full-speed version, our vehicle is made for modern city life: small, electric, beautifully designed – and surprisingly practical.

Deliveries will begin in June 2025, and customers in Türkiye can already see the Microlino up close at the Borusan Oto Avcılar showroom in Istanbul, with more locations to follow – including a summer pop-up showroom at Yalıkavak Marina in Bodrum this August.


Built for the City, Loved Everywhere
The Microlino is unlike anything else on the road. Designed in Switzerland and built in Italy, it brings together classic charm and modern engineering. With its compact size, iconic front-opening door and fully electric drivetrain, it turns even short city trips into something to smile about.

With two speed versions (45 km/h and 90 km/h) and a range of up to 228 km, the Microlino is perfect for daily commutes, weekend getaways or just finding a parking spot without stress – three Microlinos fit into one normal parking space!


Welcome to the New Generation of Urban Luxury
For us, the Microlino isn’t just a vehicle. It’s a mindset. A more responsible, more joyful, more elegant way to move through our cities. We call it New Generation Urban Luxury – and we’re thrilled to now share this vision with Türkiye.


About Borusan Otomotiv Group
Founded in 1984 through a partnership between Borusan Holding and GIWA Holding, Borusan Otomotiv began as the exclusive distributor of BMW in Türkiye. Today, the Group represents eight automotive brands – including BMW, MINI, BMW Motorrad, Range Rover, Defender, Discovery, Jaguar and now Microlino –  operating with 25 Authorized Dealers, 46 Service Centers, and seven group companies.

Its operations span vehicle distribution, retail, long-term rental services, financing, and used car platforms such as Borusan Next. Borusan Otomotiv Motorsport, established in 2008, actively supports motorsports in Türkiye and has claimed 20 international championships.

You can read more about our entry into the Turkish market in this article by Zag Daily.